Bachelor of Business Administration – BBA (Day/Evening)
Duration of the Program
The duration of the BBA Program is four (4) years, which is divided into Twelve (12) Semesters. Each Semester will be of sixteen (16) weeks of which twelve (12) are for class room teaching, three (3) weeks for conducting the mid-term and final Semester examinations and one (1) week of break.
Each course is of three (3) credit hours and for each course there will be three (3) lectures per week of one hour and ten minutes duration.
A student must complete the program in a maximum of five (5) academic years.
Total duration of the program may be relaxed for credit transfer students.
Total Credit Hours Requirement
BBA program consists of minimum 126 Credit Hours as per the following
Course Structure:
| Courses/Programme | Number of Courses | Credit Hours |
| Core Courses | 20 x 3.0 | 60 |
| Functional Courses | 7 x 3.0 | 21 |
| Open Courses | 7 x 3.0 | 21 |
| Major Courses | 5 x 3.0 | 15 |
| Integrative Course | 1 x 3.0 | 03 |
| Internship(Project &Viva voce) | 06 | |
| Total | 126 | |
- Admission Requirements
As per the requirement of Royal University of Dhakas admission rules.
- Academic Year and Semester System
There shall have adoption of the Semester system in view of yearly system. An academic
year will be of three Semesters, 4 months duration under each Semester which shall be
allotted on the following manner: The schedule of three semesters is as follows:
| Semester | Duration |
| Spring | January – April |
| Summer | May – August |
| Fall | September – December |
- Grading System (Letter Grading):
RUD follows the following Letter Grade and Grade Point system introduced by the UGC as a uniform grading system for all public and private universities:
| Numerical Grade | Letter Grade | Grade Point |
| 80% and above | A+ | 4.00 |
| 75% to less than 80% | A | 3.75 |
| 70% to less than 75% | A- | 3.50 |
| 65% to less than 70% | B+ | 3.25 |
| 60% to less than 65% | B | 3.00 |
| 55% to less than 60% | B- | 2.75 |
| 50% to less than 55% | C+ | 2.50 |
| 45% to less than 50% | C | 2.25 |
| 40% to less than 45% | D | 2.00 |
| Less than 40% | F | 0.00 |
- Computation of Grade Point Average
The Grade Point Average (GPA) will be computed in the following way:
GPA=
- Major/Concentration Areas:
The following major / concentrations are offered at the RUD BBA program:
- Human Resource Management (HRM)
- Finance
- Marketing
- Accounting
COURSE CURRICULUM OF BBA PROGRAM CORE COURSES (60 CREDIT)
| SL NO | Course Code | Course Title | Prerequisite | Credit |
| 01 | ENG-100 | Basic English(Non Credit) | None | 3.00 |
| 01 | BUS 101 | Introduction to Business | None | 3.00 |
| 02 | ENG 101 | Developing English Skill-I | ENG 100 | 3.00 |
| 03 | ENG 102 | Advanced Composition | ENG 100, ENG 101 | 3.00 |
| 04 | BMT 105 | Business Mathematics -I | None | 3.00 |
| 05 | BMT 165 | Business Mathematics -II | BMT 105 | 3.00 |
| 06 | CSE 109 | Computer Application | None | 3.00 |
| 07 | ACT 115 | Financial Accounting-I | None | 3.00 |
| 08 | ACT 155 | Financial Accounting-II | ACT 115 | 3.00 |
| 09 | ACT 375 | Taxation | ACT 155 | 3.00 |
| 10 | MGT 111 | Principle of Management | BUS 101, ENG 103 | 3.00 |
| 11 | MGT 161 | Organizational Behavior | MGT111 | 3.00 |
| 12 | LAW 121 | Business Law | BUS 101, ENG 103 | 3.00 |
| 13 | BUS 221 | Business Communication | MGT 111, ENG 103 | 3.00 |
| 14 | ECO 127 | Micro Economics | BMT 105 | 3.00 |
| 15 | ECO 257 | Macro Economics | ECO127 | 3.00 |
| 16 | BUS 311 | E- Business | CSE 109, MGT 111 | 3.00 |
| 17 | BST 119 | Business Statistics-I | BMT 105 | 3.00 |
| 18 | BST 305 | Business Statistics-II | BST 119 | 3.00 |
| 19 | FIN 307 | Principles of Banking & Insurance | ECO 257 | 3.00 |
| 20 | IBS 363 | International Business | ECO 257 | 3.00 |
COURSES IN FUNCTIONAL AREA (21 CREDIT)
| SL NO | Course Code | Course Title | Prerequisite | Credit |
| 01 | MKT 205 | Introduction to marketing | MGT111,BST119,ECO127 | 3.00 |
| 02 | MKT 305 | Marketing Management | MKT 205 | 3.00 |
| 03 | FIN 233 | Introduction to Finance | BST119,ECO127,ACT115 | 3.00 |
| 04 | FIN 333 | Managerial Finance | FIN 233 | 3.00 |
| 05 | ACT 303 | Management Accounting | ACT 155 | 3.00 |
| 06 | POM 301 | Production and Operation Management | BST 119, BMT 165, ECO 257 | 3.00 |
| 07 | HRM 302 | Human Resources Management | MGT 161 | 3.00 |
OPEN ELECTIVE COURSE (21 CREDIT)
| SL NO | Course Code | Course Title | Prerequisite | Credit |
| 01 | SOC 201 | Sociology | 3.00 | |
| 02 | HUM 205 | Bangladesh studies | 3.00 | |
| 03 | ECO 317 | Development Economics | 3.00 | |
| 04 | BUS 425 | Business Research Methodology | 3.00 | |
| 05 | BUS 427 | Project Management | 3.00 | |
| 06 | BUS 429 | Entrepreneurship & Business Plan Development | 3.00 | |
| 07 | MIS-316 | Management Information System | 3.00 | |
MAJOR ELECTIVES (15 CREDITS): FINANCE
| SL NO | Course Code | Course Title | Prerequisite | Credit |
| 01 | FIN 417 | Corporate Finance | FIN 233, FIN 333 | 3.00 |
| 02 | FIN 421 | Working Capital management | FIN 233, FIN 333 | 3.00 |
| 03 | FIN 441 | Security Analysis and Portfolio management | FIN 233, FIN 333 | 3.00 |
| 04 | FIN 404 | Financial Markets and Institutions | FIN 233, FIN 333 | 3.00 |
| 05 | FIN 407 | Capital Investment Decisions | FIN 233, FIN 333 | 3.00 |
| 06 | FIN 431 | International Financial Management | FIN 233, FIN 333 | 3.00 |
| 07 | FIN 451 | Financial Statement Analysis | FIN 233, FIN 333 | 3.00 |
| 08 | FIN 455 | Investment Banking and Lease Finance | FIN 233, FIN 333 | 3.00 |
MAJOR ELECTIVES (15 CREDITS): MARKETING
| SL NO | Course Code | Course Title | Prerequisite | Credit |
| 01 | MKT 407 | Consumer Behavior | MKT 205, MKT 305 | 3.00 |
| 02 | MKT 409 | Advertising and Sales Management | MKT 205, MKT 305 | 3.00 |
| 03 | MKT 431 | Marketing research | MKT 205, MKT 305 | 3.00 |
| 04 | MKT 421 | Services Marketing | MKT 205, MKT 305 | 3.00 |
| 05 | MKT 427 | International Marketing | MKT 205, MKT 305 | 3.00 |
| 06 | MKT 435 | Supply Chain management | MKT 205, MKT 305 | 3.00 |
| 07 | MKT 451 | Strategic Marketing | MKT 205, MKT 305 | 3.00 |
| 08 | MKT-411 | Brand and Product Management | MKT 205, MKT 305 | 3.00 |
MAJOR ELECTIVES (15 CREDITS): HUMAN RESOURCES MANAGEMENT
| SL NO | Course Code | Course Title | Prerequisite | Credit |
| 01 | HRM 406 | Human Resource Planning & Policy | HRM 302 | 3.00 |
| 02 | HRM408 | Compensation management | HRM 302 | 3.00 |
| 03 | HRM 417 | Industrial law & Labor Relations | HRM 302 | 3.00 |
| 04 | HRM 407 | Training & Development | HRM 302 | 3.00 |
| 05 | HRM 409 | Selection & Staffing | HRM 302 | 3.00 |
| 06 | HRM 421 | Performance appraisal & Management | HRM 302 | 3.00 |
| 07 | HRM 445 | Strategic Human Resource management | HRM 302 | 3.00 |
| 08 | HRM-411 | Conflict Management | HRM 302 | 3.00 |
| 09 | HRM-414 | Industrial Psychology | HRM 302 | 3.00 |
MAJOR ELECTIVE (15 CREDITS): ACCOUNTING & INFORMATION SYSTEM
| SL NO | Course Code | Course Title | Prerequisite | Credit |
| 01 | ACT-401 | Advanced Financial Accounting | ACT 303 | 3.00 |
| 02 | ACT -402 | Advanced Management Accounting | ACT 303 | 3.00 |
| 03 | ACT -403 | Financial Statement Analysis | ACT 303 | 3.00 |
| 04 | ACT -404 | Advanced Cost Accounting | ACT 303 | 3.00 |
| 05 | ACT -405 | Accounting & Information system | ACT 303 | 3.00 |
| 06 | ACT -406 | Auditing | ACT 303 | 3.00 |
INTEGRATIVE COURSE (3 Credit)
| SL NO | Course Code | Course Title | Prerequisite | Credit |
| 01 | MGT 493 | Strategic Management | 3.00 | |
| Internship | 6.00 |
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