Ms. Salma Honey
Associate Professor and Coordinator
Department of Business Administration
Email: [email protected]

Salma Honey is an Associate Professor of Department of Business Administration at the Royal University of Dhaka (RUD) in Dhaka, Bangladesh. Before joining RUD, She worked as a lecturer and coordinator of Business Administration Department at BGIFT Institute of Science & Technology (BIST), Gazipur. She finished her MBA degree in Marketing Studies & International Marketing from the University of Chittagong. She also completed BBA degree in Marketing Studies & International Marketing from the University of Chittagong. Salma Honey has published in many national and international journals. She is an active reviewer in International Journal of Research and Innovation in Social Science - Ijriss. Her goal is to become a teacher as well as not only to teach, but also to utilize her past educational and professional experiences and to gain timeliness work experiences.

 

Academic Qualification
PhD (Fellow), Department of Marketing, Jagannath University.
MBA in Marketing Studies & International Marketing, University of Chittagong, 2007.
BBA in Marketing Studies & International Marketing, University of Chittagong, 2006.

 

Program Affiliation
Bachelor of Business Administration (BBA)
Master of Business Administration (MBA)
Executive Master of Business Administration (EMBA)

 

Areas of Interest
Sustainable Marketing, Green Marketing, Eco-Tourism, Consumer Behavior.

 

Membership

• Member, Syllabus Development Committee, RUD
• Member, Central Examination Committee, RUD
• Adviser, Student Welfare Association RUD (SWARUD)
• Member, Marketing Alumni Association, University of Chittagong.

 

Courses Taught

• MKT 205: Introduction to Marketing
• MKT 407: Consumer Behavior
• MKT 411: Brand and Product Management
• MKT 421: Services Marketing
• MKT 409: Advertising & Sales Management
• MKT 435: Supply Chain Management
• MKT 507: Marketing Management
• MKT 527: International Marketing
• MKT 555: Strategic Marketing
  

 

Research and Publications

1. Sultana, R., & Honey, S. (2023). Waste Management System in Bangladesh-A Study on some Selected RMG Industries. Journal of Economics and Development Studies. Institute for Productivity Improvement and Quality Management (IPIQM). Volume 12, Number 1.2023, ISSN-2304-4160.(Accepted by IPIQM).
2. Khondkar, M., & Honey, S. (2022). SUSTAINABLE MARKETING IN THE READY-MADE GARMENTS (RMG) SECTOR OF BANGLADESH. Indonesian Journal of Social Research (IJSR), 4(2), 96-108.
3. Honey, S. (2019). Awareness Regarding Sustainable Marketing and its Implications: A study on RMG sector in Bangladesh. Journal of ELT and Education, 2(2):34-40.
4. Honey, S. (2019). Promoting Sustainable Marketing: step for Transformation. AIUB Journal of Business and Economics, 16(1), 30-42.
5. Honey, S. (2019). Impact of Social Business: A Project Analysis of Grameen Veolia Water Ltd. UITS Journal of Business Studies. ISSN: 2707-4528 (Print) ISSN: 2707-4536 (Online) December 2019.
6. Honey, S. (2013). Socio-economic Impact of Ecopark: A study on Sitakunda Ecopark .UITS Journal, Volume 3, Issue 2'. ISSN: 2226-3128.

Conference Papers

1. Implications of Social Business in Bangladesh: A Study on Veolia Water Ltd. - 4th International Conference on "Strengthening Social Solidarity, Community Resilience & Global Connectedness" held on April 2021.
2. Promoting Sustainable Marketing in the RMG Sector: A Step for Transformation-AIUB International Conference on Business and Management –held on 29-30 November 2018.