Mr. Md. Shahidur Rahman Khan
Associate Professor & Head
Department of Business Administration
Email: [email protected]

 

A dedicated and technically skilled academic professional with over 12 (twelve) years teaching, research and development experience in the field of strategic education and sustainable development. He has a history of success by giving dynamic knowledge with a motivational speech to engage people in their growth. He is very much excelled in resolving research problems to increase efficiency, satisfaction and the bottom line. As a faculty, he believes in classroom dynamics that permit dialogue and foster a degree of student input as to curricula and grading criteria. He is very experienced in liaising with colleagues to help students with a variety of problems.

 

Academic Qualification
PhD (Fellow), Department of Marketing, University of Dhaka
MBA in Marketing, University of Dhaka, 2008
BBA in Marketing, University of Dhaka, 2006

 

Program Affiliation
Bachelor of Business Administration (BBA)
Master of Business Administration (MBA)
Executive Master of Business Administration (EMBA)

 

Areas of Interest
Digital Marketing, Consumer Behavior, Generational Studies, Online Marketing Strategies.

 

Membership

• Additional Director (ETL),Institutional Quality Assurance Cell (IQAC), RUD
• Member Secretary, Quality Assurance (QA), RUD
• Member, Syllabus Development Committee, RUD
• Member, Central Examination Committee, RUD
• Adviser, Student Welfare Association RUD (SWARUD)
• Member, Marketing Alumni Association, University of Dhaka

 

Courses Taught

• MKT 205: Introduction to Marketing
• MKT 407: Consumer Behavior
• MKT 411: Brand and Product Management
• MKT 421: Services Marketing
• MKT 507: Marketing Management
• MKT 527: International Marketing
• MKT 555: Strategic Marketing
• MKT 593: Strategic Management

 

Research and Publications

1. Khan, Md. Shahidur Rahman and Hossain, M. A. (2022).  ‘Factors of Digital Content Marketing to Differentiate the Consumer Preferences in Pharmaceutical Sector’, Business Review- A Journal of Business Administration Discipline, Khulna University, Volume: 17, Number: 1, January-December 2022, pp. 01-15 (Print ISSN: 1811-3788; Online ISSN: 2664-3502).
2. Khan, Md. Shahidur Rahman and Hossain, M. A.. (2019). ‘Influence of Value Dimensions on Generation Z’S Purchase Intention of Smartphone,’ D.U. Journal of Marketing, (ISSN: 1996-3319), Vol. 20 (2018), University of Dhaka, Country: Bangladesh.
3. Khan, Md. Shahidur Rahman (2019). ‘Determinants of Worthiness of Mobile Apps Usage’, D.U. Journal of Marketing, (ISSN: 1996-3319), Vol. 18 (2015) & 19 (2016), University of Dhaka, Country: Bangladesh.
4. Khan, Md. Shahidur Rahman and Hossain, M. A. (2018). ‘Factors Influencing Millennials’ Attitude: Insights into Current Consumer Preferences ’, Journal of Banking and Financial Services, (ISSN: 1990-5157), Vol. 10(1), 63-75, University of Dhaka, Country: Bangladesh.
5. Khan, Md. Shahidur Rahman and Islam, M. S. H. (2015). ‘Considerable Factors for the Development of Consumption Level towards Online Selling in Bangladesh ’, World Vision Journal, (ISSN: 2078-8460), Vol. 9 (1), 102-110, World Vision Journal, Country: Bangladesh.
6. Khan, Md. Shahidur Rahman and Hossain, M. M. (2015). ‘Measuring Customers’ Preference toward Online Banking in Bangladesh: A Study on Private Commercial Banks (PCBs) ’, World Vision Journal, (ISSN: 2078-8460), Vol. 9 (1), 144-159, World Vision Journal, Country: Bangladesh.